Branding for Bar Rover

Bar Rover is an educational spirits tasting experience that explores the history, production, and refinement of liquor. Founded by whiskey expert and head bartender at On the Rocks, Patrick Marran, Bar Rover is led by a collective of spirits experts and bartenders-for-hire—each bringing a curated and informative approach to private spirits tastings.

I designed a new brand and visual identity for Bar Rover to reposition the business in the market, reach new audiences, elevate the client experience, and lay the groundwork for scaling.

We closed out the redesign with a fitting send-off — a Bar Rover tasting of our own making, doubling as a brand photography shoot and an excuse to work our way through some of Patrick's finest whiskey selections.