Making some magic...
Haven Life
Financial Services
2019
The Haven Life Annual Report is our chance to hear from Haven Life policyholders about all they’ve achieved in the past 12 months. From building park swings, to learning how to play the banjolele, to fighting (and beating!) cancer, these and many more achievements made 2019 an incredible year for our policyholders.
Working with the theme "Moments of Magic," my team designed an annual report to showcase these responses. As an added surprise, we designed a custom Haven Life deck of cards which we sent to all of our policyholders and employees along with instructions for a simple magic trick.
Creative Direction: Hannah Farnham ↗
Art Direction: Sara Soltis
Creative Production: Shekendra Jones
Writing and Survey: Adam Weinberg
Rather than create a stodgy report filled with company numbers from the past year, the Haven Life Annual Report is a delightful, quirky, inspiring round-up of the accomplishments from our diverse community. In the survey we sent out to our policyholders, we asked what they did, what they learned, how they grew, where they travelled, and how they felt lucky in 2019.
Below is a sample of their responses:
See the full report
One of the most rewarding print projects in my career thus far, the playing cards are where the idea for "Moments of Magic" all started. My team got together to brainstorm ideas for a small gift we could send to all of our customers – something useful that people would want to hold onto for years to come (and not toss immediately into the trash). When someone threw out the idea of playing cards, we thought, "of course! who actually throws out a deck of cards?"
Spades
Hearts
Clubs
Diamonds
Jacks
Queens
Kings
To go the extra mile and create a fun, memorable activity for our policyholders and their families, we included instructions for a simple card trick when we mailed out the playing cards. Haven Life has a tight knit community, and true to our style, this card trick came from one of our very own employees on the underwriting team.
