Putting on the finishing touches...
Taylor Jayne Hayes
Fashion
2019
Taylor Jayne Hayes is a fashion designer in New York designing for brands such as Calvin Klein, Donna Karen, Jeffrey Dodd, and Anne Klien.
Together, we developed a new logo, website, and brand identity to match the timeless elegance of her designs.
Designer: Sara Soltis
Taylor's philosophy is all about minimal, elegant, and timeless. When designing her logo, I was instantly drawn to the Lust Didone typeface. Inspired by Bodoni and Didot, long-time favorites of the fashion industry, its dramatic contrast is the source of its cosmopolitain elegance while its hairline serifs make it modern and youthful.
The color palette is inspired by Taylor's designs – namely the muted florals of her current collection.
Primary:
Copper Penny
#AD655F
RGB (173, 101, 95)
Black Coral
#585D74
RGB (88, 93, 116)
Secondary:
White Smoke
#F8F6F5
RGB (248, 246, 245)
Silver Pink
#D1B0AD
RGB (209, 176, 173)
Oxford Blue
#082942
RGB (8, 41, 66)
Inspired by photographs of Coco Chanel at work (Chanel is one of Taylor's biggest design influences), we spent two days in Taylor's studio taking pictures while she worked on her current collection.
Shot on color and black and white film, these pictures provide Taylor's clients with an intimate glimpse of her creative process in a soft, nostalgic style.
"...the woman wearing this collection has evolved into her modern setting without losing the rare, elegant touches that make her who she is. This woman is sophisticated and streamlined with respect for a lost sense of glamour. She is timeless in her grace and she makes a mark on her time by maintaining her style."
– Taylor Jayne Hayes
When asked which medium she preferred, digital or print, Taylor immediately replied "print." I see this gravitation in Taylor's other creative endeavors. From handwritten notes to keepsake polaroids to collages on walls, her work and style is best displayed on paper. So when it came to Taylor's website, I wanted people to feel as though they're flipping through the pages of a physical portfolio.
I approached this design process the way I would for print design: grid layouts, overlapping elements, and a paper-like feel. All while adhering to Taylor's minimal, elegant, and timeless philosophy.
